Social Life Network, Inc. is an online Social Network and E-Commerce platform, based in Denver Colorado, U.S.A. In January of 2013 we launched our first social network platform to meet the growing demand for niche social networking in the Cannabis industry, WeedLife.com.

Over the past 5 years we have included additional industries that target consumer behavior around sub-culture behavior online, and we have expanded to target the residential real estate industry as well as a growing number of sports verticals, such as Hunting, Fishing, Tennis, Cycling, Soccer and Golf.

Our Social Networking and E-Commerce platform can be accessed by over 120 countries, and is translated in to 12 languages. In addition to owning and operating our own niche social networks, we provide access to our technology platform to other industry businesses by charging a licensing fee based on a percentage of their annual profits and/or number of end-users on the social e-commerce network.

The niche industries that we have targeted for generating online advertising and e-commerce revenue from, total more than $2B a year in online ad spending, and $4T a year in retail sales. For more information, please visit SocialNetwork.ai and review Social Life Networks filings with the U.S. Securities and Exchange Commission.
 

DESCRIPTION OF OUR BUSINESS

Industry Background


Users

The number of worldwide users is expected to reach some 2.95 billion by 2020, around a third of Earth’s entire population. The region with the highest penetration rate of social networks is North America, where around 60 percent of the population has at least one social account. As of 2016, 78 percent of the United States population had a social networking profile. Leading social networks usually boast a high number of user accounts or strong user engagement metrics. For example, Facebook is the first social network having surpassed the 1 billion monthly active user marks and as of the first quarter of 2017, has more than 1.94 billion MAU worldwide. The market potential of social networks is still increasing, as not only user figures but also user engagement continues to grow. As of the 4th quarter of 2015, the average daily time spent on social networks by users in the United States clocked in at almost 1.7 hours per day. On average, global internet users spend some 109 minutes per day surfing social networks. This prompts worldwide brands and their marketers to use that time and screen space to promote various products and services via social media marketing or social advertising.

Source of above data: https://www.statista.com/topics/1164/social-networks/

 

Online Retail Sales

Online retail sales are estimated to reach 4.47 Trillion dollar a year World-Wide by 2021.

Source of above data: eMarketer - https://www.emarketer.com/Report/Global-Ecommerce-Platforms-2017-Country-by-Country-Review-of-Top-Retail-Ecommerce-Sites/2002047

 

Advertising and Sales – Cannabis/Hemp Websites

Online advertising and monthly digital subscription sales for cannabis/hemp related websites and mobile apps is estimated to be a 40 billion dollar a year industry in the United State by 2021.

Source of above data: ArchView Group - https://globenewswire.com/news-release/2018/01/02/1277236/0/en/NEW-REPORT-Legal-Marijuana-Industry-to-Generate-40-billion-in-Economic-Impact-by-2021.html

 

Strategy

Our strategy is to give entrepreneurs the power to build their business and community connections online through our branded Social Life Network Platform (the “Platform”).

 

Mission

Our mission is to: (a) give entrepreneurs in niche industries the power to build their business and community connections online through our branded Platform, which is geared to business professionals that wish to maintain, improve and expand their connections and to learn, share, market and sell their products and services online; and (b) operate and sell advertising on our Cannabis related websites.



Our Users

Our users consist of:

  • Internet users;
  • Social Media users;



Our Social Marketing Platform

We license our Social Life Network SaaS (Software as a service) Internet Platform (the “Platform”) to niche industries for an annual license fee and/or a percentage of profits. Our Platform is a cloud-based social network and an E-Commerce system that can be accessed by a web browser or mobile application that allows end-users to socially connect with one another and their customers to market and advertise their products and services. The Platform can be customized to suit virtually any international niche industry or subculture, such as hunting and fishing, tennis, real estate professionals, health and fitness, charity causes, and more.

Our Platform licensing agreements are for a minimum of two years and then automatically renew each year thereafter. Our fee structure includes a combination of annual fees and/or a minimum of 20% of the net profits that are generated by the licensee from monthly subscriptions services, E-Commerce fees and online advertising sales from their platform users.

We developed our social networking and E-Commerce Platform specifically for industries that we believe have a passionate consumer base, that communicate in non-public channels, and their commerce activity is highly based on referral and “copy-cat” consumption. As an example, we license our Platform to the residential real estate industry and niche sports verticals like hunting and fishing. Our platform uses machine learning (A.I.) that interpolates the user behavior data through their online social activity to better connect the right people and businesses together, at the right time when online in our social network. Contrary to other social networks and E-Commerce systems like Facebook and Amazon where everyone is grouped together and forced to listen to the white-noise, our Platform increases online user connectivity and stronger relationships between businesses, and their customers.  As such, we are devoted to niche industries that business and consumer users that do not feel comfortable sharing content and information on other social networks like Facebook, LinkedIn and Twitter, as it may either jeopardize their personal and professional reputations or be lost in the white-noise of billions of other posts. Additionally, we have developed specialized features for these niche industries that incorporates E-Commerce directly in to a users’ social networking account. This integration of E-Commerce directly in to social networking sets our Platform apart from our current competitors.

To date, our Platform is accessed by subculture industries in over 120 countries and is translated in multiple languages. Our language translation files for the Platform include 80% or more of the following languages: English, German, Hungarian, Portuguese, Turkish, Polish, Russian, Swedish, Slovenian, French, Dutch, Portuguese, Czech, Persian, Ukrainian, Vietnamese, Romanian, Spanish, Italian and Japanese. The foregoing will position international use of our Platform immediately following our launch through individual licensing agreements.

 

Cannabis and Hemp Industry Platforms

We also own and operate cannabis and hemp industry Platforms from which we generate advertising revenue.  Our Platforms in the emerging cannabis and hemp industry world-wide are used to provide a social network for communicating between businesses and consumers so they can learn about the cannabis and hemp industry, and the use of THC and CBD products. The platforms are only a social network and does not include any type of E-Commerce functions for businesses to sell their goods. We generate revenue from the following cannabis and hemp sites, to name just a few.

  • WeedLife.com – A Cannabis social network
     
  • WeedCircles.com – A Cannabis business social network
     
  • HempTalk.com – A Hemp and CBD social network
     
  • WeedWorthy.com – A Cannabis/Hemp news network
     
  • WeedPons.com – A Cannabis/Hemp coupon network
     
  • WeedVoice.com – A Cannabis/Hemp video network
     
  • WeedLive.com – A Cannabis/Hemp website search engine
     
  • Weedealio.com – A Cannabis map site for locating dispensaries & deals


Our cannabis and hemp Platforms are characterized by:  

  • Boosts online organic Search Engine Optimization (SEO) results through our ProListings direct business listing connection to major search engines;
  • Enhances online business branding and map location presence throughout websites and mobile apps


How we Generate Revenue

 
We generate revenues through:
  • License Agreements – We generate revenue through licensing agreements from which we receive an annual license fee or a percentage of net profits (see page _ for more details on licensing agreements).
  • Online Advertising – Priced based on the CPC (cost per click) and CPM (cost per 1000 ad impressions).
  • Premium Monthly Subscriptions - Provides business director and online review management for monthly subscriptions.

 

Target Markets

We have targeted niche industries through our various platforms, including the following:
  • Cannabis and Hemp
  • Sports Industries
    • Hunting & Fishing
    • Racket Sports (Tennis, Etc.)
    • Cycling
    • Golf
    • Youth Sports Leagues
    • Soccer
  • Residential Real Estate.
We will continue to target niche industries based on sub-culture behavior and the need for private social networking.
 

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